Is social media really capable of ruining relationships?

Recently my entire FYP on TikTok has been women who say that if a man doesn’t pay for everything in a heterosexual relationship then the woman is settling/has low self esteem/should run and find better, etc. At first they resonated with me because my partner and I were having some disagreements over finances because we have different approaches to money, but we talked it out, all is fine. Objectively he does a lot in that sense, he pays for a lot of things like restaurants, vacations, nights out if these things are his idea. But there’s always the feeling that nothing is ever ‘enough’ that I just know was put into my head by TikTok influencers, I didn’t used to feel that way before.

The worst part is that under all these clips there are a bunch of comments validating the videos’ messages. There are literally thousands of people with this mindset, there are tens of thousands of likes on the top comments. I guess I’m always searching for an ‘objective’ truth, even though the TikTok comments section is probably not the place to look for it, but the amount of people resonating with the necessity of traditional male gender roles is kind of overwhelming. It’s difficult not to get swept up in this, and for some reason nearly every single video I see is within that topic. Is this social media purposefully manipulating people’s mindset for engagement?